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E-Commerce Website Development has made it possible to turn any small business into a high profit market with limitless possibilities, but such a power can simply go to waste without proper Search Engine Optimization. You always have to keep in mind that you may have the best looking store, but it means absolutely nothing if the location of your store isn't near any traffic. So you may ask, how can I improve the number of people that visit my E-Commerce site? Well, you can either go the easy way which cost you thousands of dollars and will become archaic over a matter of months, or you can get your hands dirty and do it yourself reliably for free.

Sitemap:
Adding a sitemap to your website allows search engines to find out which pages have recently changed and if they should get the attention that they deserve. To create a sitemap for your website you can visit free sitemap generators like www.XML-Sitemaps.com.

Consider starting a Blog/RSS:
There are several benefits of blogging from an SEO perspective. Having a blog on your website is a great way to show that you're site is always active and is always changing(Crawlers like that kind of stuff). Another reason is to improve relevant backlinks to your site, writing interesting and useful blogs will get the attention of many bloggers and increase site traffic.

Clean HTML:
Use clean, proper HTML and CSS practices in your website. For example, instead of using <p />'s and <span />'s to declare titles, use header tags like <h1>, <h2>, and <h3>. The use of heading tags over <p />'s and <span />'s clarifies your title to crawlers better. Don't be afraid to use <strong /> or <em /> tags over simple <b /> or <i /> tags, Google actually prefers you to use these, because it emphasizes the meaning of your content better to their crawlers. Now don't go and replace all your <b /> tags with <strong /> tags, you need both. Use <strong /> for priority uses and use the <b /> in other cases. To approve your website of having clean HTML and CSS use validation tools like http://validator.w3.org. Such tools will show what you're doing wrong and where you can improve.

Backlinks:
Backlinks are sites which have your websites link somewhere inside their website. A lot of backlinks shows the importance of your page amongst other pages, which indicates the popularity of your website to crawlers. The more sites you have linking to your website the better, but you have to keep this mind as well, leaving your websites links inside sites which are irrelevant to your website can actually hurt you. So don't go link happy and request every major website to post your link somewhere.

Meta Tags:
Search Engine Optimization begins with describing your store to public search engines like Google. This means you need to what your site does in the least amount of words as possible. To do this we have meta tags <meta />, these tags allow Google, Yahoo, or Bing to get an idea of what your site is there for. Here is an example of a meta tag:

<meta name="keywords" content="Search Engine Optimization, E-Commerce, Online Store” />
or
<meta name="description" content="How Search Engine Optimization Works” />
Use meta tags with caution, the overuse of meta tags can actually harm you. Google for example has completely disowned the use of the keywords meta tag in web ranking.
 

And your done! Such practices can you help optimize your site to do better amongst your competitors in terms of search rankings.

Take your first step in building a better competitive edge by contacting us today.